Half Hearted Marketing — Finance’s Favorite Marketer

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  <h3 style="margin-top:0">Quick Diagnostic</h3>
  <p style="color:#9a9a9a;font-size:14px">
    Check what applies. No therapy session. Just pattern recognition.
  </p>

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    <button onclick="setRole('founder')" class="tab active">Founder</button>
    <button onclick="setRole('cmo')" class="tab">CMO</button>
    <button onclick="setRole('cfo')" class="tab">CFO</button>
  </div>

  <div id="checks"></div>

  <div id="verdict" style="display:none;margin-top:16px;padding:12px;border-radius:8px;border:1px solid #333"></div>
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<script>
  const data = {
    founder: [
      "I can’t clearly explain our CAC",
      "Growth feels expensive but unclear",
      "We argue more than we decide",
      "Forecasts change constantly",
      "Dashboards break under pressure"
    ],
    cmo: [
      "Attribution debates derail planning",
      "Finance doesn’t trust my numbers",
      "Experiments don’t change strategy",
      "Optimization is channel-first",
      "I defend spend more than guide it"
    ],
    cfo: [
      "Marketing ROI feels hand-wavy",
      "CAC math changes by owner",
      "Forecasts don’t reconcile",
      "Spend reviews are reactive",
      "Pipeline attribution is weak"
    ]
  };

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